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Your CV is your personal brand

As a team, we look at more than 200 CVs a day, so it is paramount that yours stands out from the rest.

We decided to ask the Technology team here in Melbourne, what the do’s and don’ts are when putting together your CV, in order to provide you with the tools to stand out from the crowd.


We like to see tenure - Understandably, you may be a contractor and thus not have many long stints but generally, a good contractor will get extended as long as there is work there. If you have been promoted internally for different roles but in the same company, make it prominent as it shows progression.  

Tailored CVs - In technology there are many dual roles or roles that require you to wear multiple hats and this can mean your responsibilities can fall under different titles. It is highly recommended to have a CV that is tailored to the role that you are applying for. A good candidate will have at least three versions of their CV that they use to apply for similar roles.

A list of tools and capabilities - If you have had sufficient exposure to a tool or system, then note it down and also, include the time period that you have had exposure to that tool. Using it once on a project doesn’t mean that you are proficient in that tool so make sure you are smart with what you include as this will come up in an interview.

Self-development - Someone who has a genuine interest in the progression of their career and their personal development will continue to learn as much as they can both at and outside of work. If you are taking a course, attending regular meet-ups or developing your career in some other way then make sure you include that in your CV.


Submit a CV with typos and inconsistent formatting - Always make sure to double-check your resume for correct spelling and grammar. Although this may seem obvious, it is surprising how many people make simple mistakes. These mistakes can be easily avoided through the use of spellcheck, tools such as Grammarly or simply asking a friend to proofread your CV. Also, ensure to keep the font style and size simple and consistent, and avoid using too many tables.

Include profile photos - The concept of including a photo of yourself in a CV has become quite dated and not necessary. The focus of your CV should always be on your professional experience and skills. If you have a LinkedIn profile, you could always include the link in your resume as a point of reference for further information.

Use hidden keywords - We are noticing a growing number of candidates embedding keywords in their CV headers, footers or in white text throughout the document in order to increase their chances of appearing in search results. In reality, this is an unnecessary and ineffective practice.

Write in the third person - Please don’t present your CV in the third person but instead, write as though you were talking in an interview and that’s always in the first person. 

Use inconsistent titles on your CV and LinkedIn profile - Chances are if a recruiter or hiring manager is considering your CV they will try to gain more information on your professional background whenever possible. This includes viewing your LinkedIn profile. Therefore, prior to sending out your CV check that the information featured matches your LinkedIn profile to ensure consistency and professional credibility.  

So before the next time you hit submit, take a moment and ask yourself if your CV is an accurate representation of your professional background and personal brand. Your CV is a document which outlines your experience and ultimately, indicates to a potential employer the expertise you can bring to a new role. 

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