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Brand, image and PR - where does it all end and what ever happened to authenticity?

Published on 12th May 2016

Maybe I was absent from school on the day they taught branding and image  management, but I certainly don’t remember at any point in my formative schooling years, being told about the importance of this topic. The time required to develop and spruik one’s image today is akin to managing a  financial asset, and not to be underestimated. Regularly talking to an average group of year twelve students, the overwhelming sense of appreciation of the  topic is evident – brand and image is critical in their eyes to be successful today – they get it.