Labor, stepping on a new platform!
The ALP has launched the country’s very first political party social media platform. The new website which was launched on the 15th of July, 2010, aims to connect the community by providing the first social media platform purpose built for an Australian political party.
Campaign iQ claims to improve the current alp.org.au portal by allowing the ALP to “form direct relationships with its members and supporters, facilitate online conversations and foster community advocacy through participation…This platform will enable the public to be at the centre of the political debate through increased participation, collaboration and a deeper level of engagement with the Party” comments Australian Labor National Secretary Karl Bitar.
The PM also stepped on the new platform last week explaining ‘I’ve decided it’s time to take the Twitter plunge! Hopefully I’ll master it. JG.
It seems the Liberal Party has its own ideas about social media choosing to go viral instead. The Liberal Party has recently released ‘Stand up Australia’ on YouTube which has received less than 10,000 views since July 16, 2010.
It becomes a little worrying that both parties are only now starting to dab their feet in social media when most of the world are experts.
With the election fast approaching, are these efforts all a little late?
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It is all a little too late! I read an article called: Pollies still missing the point of social media, published in the SMH this morning which outlines how behind our politicians are.
We all remember Obama’s famous on-line campaign which included “400,000 blog posts, 2 million “fans” in MyBarackObama.com, and 18 million hours of online video viewing”. (SMH) What has the Australian government done to drive commitment? What are they doing to stand out? Where is the innovation?
I feel as if we have lost it. We have the resources though the whole idea and purpose of social media is being missed.
The article reads “Social media is not just another media channel. Its unique characteristic is its interactivity – its two-way capability to allow citizens to have a say and be heard. The danger in the current election campaign, as in much government and corporate communication, is that our leaders will just keep talking and won’t stop to listen.” I couldn’t agree more!